Starting April 19, Amazon is introducing new information and performance requirements for Valid Tracking Rates (VTR). All seller fulfilled orders must include:

  • name of the delivery service provider and the specific delivery service

  • tracking ID for merchant fulfilled orders that are delivered with a tracked delivery method or the unique parcel ID (located above the 2D barcode on the label) in case you use the Royal Mail 24®/48® delivery methods.

In addition, sellers must reach a VTR of 95% on domestic orders over a rolling 30-day period. This metric is calculated as the number of Amazon packages delivered with a valid tracking number and divided by the total number of packages delivered and confirmed.

The following items are not included in the VTR calculation:

  • Domestic items delivered by carrier/delivery service provider not integrated with Amazon

  • Domestic items delivered with untracked delivery services/delivery methods

  • Digital products, e.g. audio book

FAQ - Information sent to Amazon

1. When I ship orders in Veeqo, what shipping details does Veeqo send to Amazon?

If you ship with any of our integrated carriers (Royal Mail, DPD, DHL etc), we send to Amazon:

  • name of the carrier e.g. Royal Mail

  • the delivery service you selected for that order e.g. Royal Mail Tracked 24

  • tracking reference or ID if you shipped with using a tracked reference e.g. XX123456789GB

2. I use Royal Mail 24/48, what shipping details does Veeqo send to Amazon for these services?

When using a non-tracked service RM 24/48 (service code CRL), we submit the unique parcel ID, located above the 2D barcode on the label, to Amazon along with the carrier name (Royal Mail) and 24/48 service you selected to ship the order.

3. What happens if I ship orders with carriers that aren't on Amazon's list of carrier codes?

Amazon has an accepted list of carrier codes. If you ship orders with a carrier that is not on their accepted list of carrier codes, then Veeqo selects "Other" on Amazon for the carrier code and submits the name as the carrier from Veeqo for integrated carriers or the name you provide for non-integrated carriers.

4. I’m not using a carrier integrated in Veeqo. What should I do to meet the VTR requirements?

  • If you ship using the ‘Other’ option in Veeqo because the carrier you ship with isn’t integrated in Veeqo, then please enter the name of the carrier and the service you used for that order in the mandatory fields. This information is required to confirm orders on Amazon and not filling in this information impacts your Late Dispatch Rate (LDR) which may lead to account suspension.

  • If using a tracked service, please also enter the tracking ID. When you ship the order, we will send these details to Amazon.

  • This feature is available when you ship individual orders or if you use our bulk ship feature.

FAQ - Issues with VTR

1. Why is my VTR low?

Based on information provided by Amazon, it calculates VTR on domestic UK orders delivered through integrated delivery service providers including any orders delivered with Royal Mail 24®/48® delivery methods.

The following items are not included in the VTR calculation:

  • Domestic items delivered by carrier/delivery service provider not integrated with Amazon

  • Domestic items delivered with untracked delivery services/delivery methods

  • Digital products, e.g. audio book

To understand why your VTR is low:

  • download the VTR defect report (follow the steps under Viewing VTR Metric and Report)

  • review orders flagged with missing or invalid information and see if these orders are domestic orders delivered by carrier/delivery service provider not integrated with Amazon or delivered with untracked delivery services/delivery methods.

  • contact Amazon to understand how the VTR was calculated and what actions you need to take (e.g. shipping with tracked services, editing tracked IDs) to ensure you meet their requirements

  • contact Veeqo Support if you ship with RM tracked services or RM 24/48 (service code CRL) and the tracking IDs are not being submitted to Amazon

Why are my tracking IDs for orders invalid?

  • Amazon supports tracking IDs only for carriers integrated by Amazon. See list of carriers here to see if the carrier you ship with is part of Amazon’s integrated carriers.

  • If the carrier is on the list of Amazon’s integrated carriers, please verify the format of the tracking ID matches the carrier ID format listed by Amazon. If it is not the correct format, please contact Veeqo Support with the order details.

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